If you’re in the concierge medicine business, you have to operate a little differently than traditional medical practices.
After all, your patients won’t pay a subscription fee unless you give them some added benefits: convenience, connected care, 24/7 access, frequent check-ins, and more. Concierge medicine means you’re combining top-quality healthcare with next-level customer service.
Delivering on those demands can be a challenge. How do you ensure that you’re meeting patients’ expectations? How do you know that you’re providing them with quality healthcare that justifies your subscription model?
One of the big strategies many concierge doctors are turning to is telemedicine. Telehealth is a rising force in the healthcare industry. With growing patient interest in virtual care, and more hospital systems and insurance companies expanding their telehealth offerings, online video visits between doctors and patients are likely to become an expected service in the next few years.
For concierge doctors, telehealth is an opportunity and a strategy to differentiate your practice. Here’s why telemedicine and concierge medicine make a perfect pair.
Telehealth makes healthcare more convenient for patients.
One of the mainstays of concierge medicine is giving your patients more convenient access to care, and more specifically, to you. Offering virtual visits means your patients can see you anytime, anywhere — whether they’re traveling, at work, or at home. Saving your patients that extra travel time, or the hassle of taking off work, is a huge bonus to them. It’s likely to keep them satisfied with their care and happy to stay with your practice.
Telehealth is your key to achieving a connected care model.
Today’s patient is used to being connected all the time and will expect the same attention from you if they’re paying an additional fee for service. You can’t offer 21st century, superior customer service without having a strong online presence. Handing out your cell phone number for questions is one thing – to offer truly connected service, you need to have online care options too. Maintaining that connection with your patients is essential to building and maintaining that strong doctor-patient relationship that they (and you) signed-up for.
Telehealth gives your practice a competitive edge.
While a majority of healthcare executives say they’re working on developing telemedicine programs, many doctors don’t have virtual care offerings up-and-running quite yet. This means offering online doctor visits is a way to set your practice apart, and attract patients who are willing to fork over a subscription fee to see you. Patients will see you as ahead of the times and on the cutting edge of healthcare.
The real reason telehealth and concierge medicine go so well together? They both focus on keeping patients as healthy and happy as possible – which is exactly why you probably decided to get into concierge medicine in the first place. It’s all about providing next-level healthcare.