With 77% of Internet health seekers beginning their hunt for medical information with a web search, your online presence has never been more important.
That means your website is often a patient’s first impression of you as they vet your practice before deciding to book an appointment. As an extension of your brand, people will come to your website seeking to learn about you and what you have to offer before ever walking through your door. In other words, this is a great opportunity to tell your story.
While maintaining an excellent office experience is vital, healthcare professionals sometimes overlook the value of a quality website. Not only that, but being a successful provider in 2016 means showing your patients that you’re keeping up with advancements in technology and not risking losing potential business to more cutting-edge competitors. When designed properly, your website can be an effective marketing and sales tool, converting prospective patients into appointments — even after your staff has gone home.
So where do you start with your own medical practice’s website? Here’s are a few simple tips on how to improve your website and best tell your online story.