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Setting You on the Road to Success with Telemedicine

Doniesha Davis

Written by Doniesha Davis

When you made the choice to add telemedicine to your practice, what motivated you? Was it your desire to reduce patient wait times? Did you want a new venture to bring in new revenue? Whatever your motivation was, it brought you here.

Here are a few common goals among healthcare providers adopting telemedicine solutions:

  • Increase revenue
  • Provide patients easier ways to receive care
  • Improve patient outcomes
  • Reduce hospital stays
  • Improve patient satisfaction
  • Gain a competitive edge
  • Attract new patients
Successful businesses don’t simply become successful overnight. It happens through setting goals, planning, creating a vision, networking, marketing, and a lot of hard work. Another important piece of building your Telemedicine Practice is partnering with an experienced telemedicine company.  

What is your success plan?
Our Customer Success Team is here to support each customer from the introduction meeting, through your first visit, and even after you’ve established self-sufficiency. Working closely with customers, my initial task as a Customer Success Consultant is to challenge you to look critically at your definition of success; to look at what actions you need to take to build that success. Where do we start?

  1. Support - Projects are tough to manage on your own, so it is necessary to have a team in your company to support you. If you are solely managing every aspect of telemedicine at your office, you may run into a lot of difficulties.
  2. Staff - Set up a training for all of your staff to learn to market the service to existing patients in-office.
  3. Marketing - In order to see success using eVisit, it is important to have a marketing plan in place. Think about What your target audience looks like, and how you plan to reach them.
  4. Partnerships - Partnering with corporations or providers that have a shared vision can create opportunity for new revenue and possibly investors.
  5. Patients - Know what you want your virtual patient base to look like and how you want to cater to them.
  6. Availability - Establishing a schedule before you begin conducting visits allows you to see where you can efficiently provide care to your patients in and out of the office.
  7. Goals - How are you measuring your success? What outcome are you hoping to achieve?

Goals & KPIs
Understanding your progress toward your goals will be measured by key progress indicators, which I review on a weekly basis. These KPIs consist of:

  • Total patients enrolled
  • Number of visits in the last 30 days
  • Number of visits since start date
  • Number of days since the last completed visit

The reporting tool in your eVisit account will give you the ability to analyze whether patients are adopting telemedicine.  This tool allows you to measure the total number of patient enrollments and compare them to to the total amount of visits that have taken place. This data will give you insight into  how your patient enrollment efforts are contributing to patient adoption.

There are a number of ways that companies like yours can boost marketing to both new and existing patients. For the quickest results, we recommend focusing on your social media and search engine optimization (SEO).

With Social Media giving businesses a way to bring news, entertainment, and marketing to people all over the world, you should be taking advantage of it! What steps are you taking to reach patients who use Social Media for reviews and other information about a company? If you haven’t started on your strategy yet, here are a few places to begin:

  • Create a dedicated profile on Facebook, Twitter or Instagram showcasing the services offered in your virtual practice.
  • Activate the Social Share feature in order to allow patients leaving positive ratings to post a review of their visit with you to their own page. This post will include a link to your eVisit login page.
  • Offering incentives for referrals through Social Media (ie. 5% off of next visit, free consultation)

What is SEO? When consumers look for businesses or people, they usually use terms they believe the information will be under. Whether it be your name, your business name or Psychiatrists in Kalamazoo, MI, you want them to find you!

Ways to boost your SEO:

  1. Hire a marketing team
  2. Actively post on social media channels, at least 3 times a week, advertising the advantages of the service, adding resources and articles that are specific to your specialty.
  3. Invest in Google Ads and Pay-Per-Click sponsored ads
  4. Take advantage of our personalized Email Campaigns
  5. Advertise with other practices that could benefit from referring their patients to you

Where do you see your Virtual Practice in a year? Creating a plan for what you’d like to accomplish is critical to your success. You’d like to offer a new product to your patients,. You have the vision established, now let’s create the rollout strategy. Expansion opportunities can include:

  • Adding additional providers/specialties to your platform
  • Investing in a Custom Branded App
  • Adding our advanced features
  • Investing in an EHR that integrates with the platform
  • Bringing on additional partnerships

Now that you're ready to talk about growth, give me a call at 844-694-8474, option 1. If you are interested in getting started on your own telemedicine program, call our Sales Team at (844) 693-8474, option 2. We want to know how we can help you achieve your vision for your virtual practice.

Published: November 20, 2018